Peat Powder Plus · Ingredient for pet products
A dark-brown peat powder for developing pet nutrition, oral care and topical care. We support your brand from formulation idea to first trial.
Product concepts · Formulation support · Samples on request
Dried and milled or micronised, ready to weigh and incorporate.
Mix in dry or disperse in a wet base. Distribution and settling depend on the formulation.
The dark-brown material component influences the colour of your formulation.
Three application areas
Choose a format and explore practical starting points for your first prototype.
Swipe sideways to compare the three product worlds →
Pet nutrition
Use PP+ as a separately dosed material route or as one component of a dry, baked, wet, canned or meat-containing recipe.
Oral care
Frame toothpaste, gel and powder concepts around the animal, exposure route and correct product category.
Topical care
Develop shampoo, coat, skin and paw-care concepts around a precise use site and formulation brief.
Getting started with PP+
Development sample needs are agreed separately. The 5-tonne minimum applies to commercial orders.
Tell us the species, product format and trial needs. Sample quantity and provision are agreed individually.
Assess incorporation, colour, distribution and processing in your base. We support planning the next trials.
PP+ is produced to order. The commercial minimum order is 5 tonnes; packaging and delivery timing are agreed for your project.
Best cases · Application practice
Five examples from AniForte, LEXA and MiaCara – from snacks to tooth gel.
All five examples · scroll sideways →
AniForte
Dog · Snack
3 % Natural peat powder declared by the manufacturer
Natural peat powder incorporated into a portioned chicken-based snack. A practical example of using the material within a meat-containing formulation.
300 g retail pack · Complementary feed
AniForte
Dog · Snack
4 % Natural peat powder declared by the manufacturer
Natural peat powder in a recipe with beef tripe, herbs and plant fibres. This example combines a peat ingredient with a compact snack format.
300 g retail pack · Complementary feed
LEXA
Horse · Powder
1 kg Retail pack
Dry, micronised peat powder as a separately dosed product format for horses. A tangible example of the powder format alongside the snack formulations.
Dry powder · Separately dosed
LEXA
Horse · Liquid format
1 l Dosing bottle
Ground peat in a liquid product format with a dosing bottle. The manufacturer also lists sugar syrup and propylene glycol in the composition.
Liquid formulation · Measured dispensing
MiaCara
Dog · Tooth gel
50 ml Pump dispenser of the documented version
Best case
The Dente formula documented in our application materials contained peat extract. It illustrates a peat-derived ingredient concept in a dog tooth gel.
Documented earlier product version
The currently published ingredient list does not include peat extract. The image shows the documented earlier product version.
Percentages: declared natural peat powder content in finished products, not a general PP+ use-level recommendation. Information and images: AniForte, LEXA and MiaCara · Checked 13 September 2026.
Material & origin
PP+ combines its Austrian origin with a dark-brown powder form. Request the product documents for information on origin, processing and traceability.
Tell us about your idea
Tell us about your project or request the documents you need for your next step.